2021 Prom Dresses in Charleston, SC


Genealogy Boutique & Formals
1309 Theater Dr
Mount Pleasant, SC 29464


Monday - Friday 12pm - 5pm
Saturday: 10am - 5pm
Sunday: 12pm - 5pm


(843) 300-7959



Formal Dresses

We are the official Prom 2021 store for the Charleston region (for the fifth year in a row)! This year our buyers diversified and bought BOTH fashion-forward styles AND traditional prom dresses.

  • Prom Dresses
  • Homecoming
  • Pageants
  • Evening Gowns
  • Military Ball
  • Shoes

Want to see the best prom dresses from online? Each location is stocked with the most popular prom dress styles. Visit or contact the nearest location for dress availability and get the dress of your dreams!

Our staff

2018 Staff Picture

About Us

We are a military family owned small business with a permanent retail store in Pooler, Georgia that has been operating for over a decade. During prom season, we also run a pop-up location in the Charleston, South Carolina area. Online, Genealogy Boutique ships formal wear to all 50 states and internationally (on most brands). In 2021 we will have over 30 employees that will help tens of thousands of women at all ages find their dream formal gown, shoes, and accessories. We hope your experience with us is a positive one! If you have any negative experiences with us in-store or online, please let the owner know.

When you buy from a mom or pop business, you are not helping a CEO buy a third vacation home.

You are helping a little girl get dance lessons, a little boy get his team jersey, a mom or dad put food on the table, a family pay a mortgage, or a student pay for college.

Our customers are our shareholders and they are the ones that we strive to make happy.

Thank you for supporting small businesses like ours!

Inside photo of Genealogy Boutique in the Charleston, SC area

Our store in Mount Pleasant serves the greater Charleston region of Berkeley, Dorchester, Colleton, Beaufort, Georgetown, Orangeburg, Williamsburg, and Horry counties in South Carolina. We sell formal gowns and boutique clothing for events in:

  • Mount Pleasant
  • Charleston
  • Goose Creek
  • Summerville
  • Hanahan
  • James Island
  • Ladson
  • Moncks Corner

Genealogy Of Charleston, SC, is known to be a true, all-inclusive boutique. We specialize in all things luxury and cater to ladies of all ages, shapes, budgets, and styles. We offer each client a personal shopping experience with one of our incredibly knowledgeable stylists. Our selection of unique merchandise is hand selected by some of the most qualified and experienced buyers. We regularly sell fashion scarves, statement jewelry, pageant pieces by Jim Ball, pageant shoes by Jonathan Kayne, as well as a wide variety of game day dresses. We pride our store to be well organized, offering a variety of sizes, and the best and most beautiful selection in all of the Low Country. Unique to our store location are fabulous Southern brands like Karlie, Judith March and Hourglass Lilly. We pride ourselves on carrying the most coveted formal wear lines and guarantee to have to the the largest selection in all of the Low Country. Just down the road, you can find homecoming dresses at our prom dress shop in Savannah, Georgia.

Genealogy offers a wide selection of stylish clothing from well-known brands to cutting edge new designers! We are open on Sunday during prom season. Women from all over the country love to shop our Mt Pleasant location for fashions that are exclusive to our area. We love catering to both our local customers, and our out of town traveling guests! We offer a limited availability on many of our casual items to insure that each piece is special. Sizes and new items sell quickly, therefore we always have multiple shipments of new clothing each and every week! We register all prom and pageant dresses to avoid the chances of anyone stealing your fabulous style.

Prom, Dresses, Clothing and More

Genealogy of Charleston is most recognized for offering the widest selection of prom dresses for 2021 throughout the Low Country as well as greater parts of the Southeastern United States. Girls in search of the perfect prom dress come from Myrtle Beach, Hilton Head, Goose Creek, Orangeburg, Columbia, Walterboro, Summerville, North Charleston, West Ashley, Edisto Island, Hollywood, John's Island, James Island, and Folly Beach, as well as all over the Southeast. If you happen to be on Spring Break in Charleston looking for your prom dresses, we are the perfect place to find your prom gown! We are proud to offer hundreds of dresses from the top worldwide designers, and a wide array of styles, sizes, colors and options. Our top selling designers are Sherri Hill, Mac Duggal, Tony Bowls and La Femme. Prom, Pageant, Homecoming, Military Balls and all other formal event shopping will be a breeze once you walk through our doors. You and your guests will be welcomed with warm southern hospitality and escorted through your special event shopping process. Our experienced stylists will help you with the selection of that "perfect dress" with such ease; you will feel as though you are shopping with your best friend instead of a sales associate. Shop with us and share your special day with the girls of Genealogy.